Our new visual identity captures the Blank Street spirit you know and love while laying the foundation for our future.
We're unveiling a new, monospaced wordmark that maintains the punchiness of our original mark while adding subtle visual dissonance that stops you in your tracks. The typeface, Regular Sans, balances clean utility with expressive charm, flexing easily across display, headlines, and body copy.
Our logo now includes an element that both symbolizes and fills a blank space. We're calling it the window: an invitation into the world of Blank Street, one full of excitement and possibility.
Our new and improved Blank Street Green is lush and unmistakably us. Accompanied by an extensive secondary palette of greens, each new shade is aptly named after a different time of day, reflecting the different colors our cup takes on in morning, afternoon, and evening light.
From Mohammad Rabaa, Global Creative Director: “This transformation was not about doing a 180, it was about becoming more ourselves. Our brand is built on tensions: function and form, utility and indulgence, sophistication and playfulness, and you'll see these explored more critically through this new brand identity. This evolution takes the best parts of Blank Street and doubles down, creating a more cohesive brand experience that feels both exciting and familiar.”
In the months ahead, you'll start to see our new brand come to life across the Blank Street world. We can't wait to share it with you.